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The project focused on digitizing the customer journey for car wash and detailing services across multiple Melbourne locations. It was designed to simplify discovering services, booking appointments, and accessing promotions online. By bringing the experience online, the solution ensures accessibility, efficiency, and a modern approach to service delivery.
Key features include easy service and package selection, location-based booking, and café/loyalty program integration to boost engagement. Automated confirmations ensure smooth scheduling, while Stripe payment integration enables fast, secure transactions. Together, these features create a seamless digital experience that enhances satisfaction and drives business growth.
The client required a steady increase in online bookings per week to demonstrate stronger customer adoption and platform usage. They also focused on improving customer retention through repeat visits, driving consistent growth in wash package sales, and reducing reliance on phone-based bookings to promote digital convenience, ensuring operational efficiency and enhanced customer satisfaction.
We delivered a fully digitized solution that transformed the car wash and detailing customer journeys across multiple Melbourne locations. The platform was designed to make it easy for customers to discover services, select packages, and book appointments online, while also accessing promotions and loyalty rewards. By integrating real-time scheduling and secure online payments, the system ensures both convenience for customers and efficiency for the business.
To meet client requirements, the platform introduced location-based booking, automated confirmations, and café/loyalty program integration to strengthen engagement. POS and Stripe integrations streamlined payments, while loyalty systems such as memberships and subscriptions improved customer retention. In addition, marketing automation boosted promotional reach, and WhatsApp/Facebook Messenger booking options provided a quick and accessible way for customers to schedule services. This complete digital ecosystem not only increased weekly online bookings but also reduced phone-based reservations, driving measurable growth and customer satisfaction.
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